brainstorming & standpoint
When we first received the brief for this project, the requirement to include the quote “a new way of seeing” immediately cast my mind back to that lazy first week of semester when we watched Objectified. The section on sustainability/frugality/efficiency really ‘spoke to me’ and the quote “we’re mostly designing for the 10% who already have too much stuff” was particularly memorable. I believe that excess and ill-targeted production is exacerbated by problems such as wasted materials, ornamental design, planned product obselence, premature product lifespans, etc. So, I want to tackle these issues in my clip, and explore an existing product that can be broken down into its component pieces, and then reassembled into something new. I also want to introduce the idea that recycling doesn’t have to be boring – it can be exciting, fun and fresh. Unfortunately, these concepts are not totally reflected in my current design standpoint:
“Make something new from what already exists”
A possible revision to this standpoint is: “make something cool from what already exists” – but I’ll work on that as the concept and stopmotion develop.
I plan to realise the concepts and ideas mentioned through a concise practical demonstration. An old bulky printer will degrade and disassemble itself, whereby it will re-form into a new, small, sleek little printer. The concept of the obselecent old printer will be contrasted with the new printer by way of their outputs (what they print). The old printer I imagine will splutter out text in a boring, dated ‘typewriter’ font, which will be slightly grungy, ‘leaky’; the paper will be creased, ripped, faded and come out from the printer in a jittery fashion, as if the printer is really having to exert itself. By contrast, the new printer will eject clean, crisp and vibrant printouts. Further, whatever is printed will ‘come to life’ through the magic of stopmotion. So, for instance, a drawing of a toy block will ‘come out’ from the plane of the page and become realised in three dimensions. I hope to further this contrast between the objects by contrasting the music, colour saturation and eliminating any distracting visual elements.
In terms of visual inspiration, I hope to emulate this clip (http://vimeo.com/15182896).
In addition to providing instruction, I wanted my storyboard to parallel the main theme of my movie - the repurposing of objects into something new and more functional. Here, the scenes of my movie overlay the transformation of a sheet of paper into an origami bird (with flapping wings):
The tray of an old beige, obselete printer unfolds in preparation for printing:
A tattered piece of paper is ejected, with the words ‘A new way’ visible in blotched/smeared ink:
Having performed its last act, the printer begins to fall apart, and its individual pieces begin to fall by the wayside:
Whereby the parts of a new, smaller printer glide smoothly onto the stage:
What will this printer produce?
Five brightly coloured squares gravitate towards the printer:
Having ingested the squares, the text ‘of seeing’ is displayed directly below the printer, completing the sentence formed by the old printer. At this stage, we still don’t know what’s so great about this new one:
Suddenly, it begins spewing forth a fantastic rainbow of colour:
That builds to a crescendo:
Finally fading to black:
Due to the impracticality of constantly referring to origami birds whilst shooting, I developed a more practical storyboard (click to enlarge):
anwos (final movie) + navigational links
Make something new from what already exists:
Some quick notes to supplement my stated standpoint and process:
- Colour grading, colour, sound, frame rate, the stationary camera angle, and the lack of distracting visual elements aim to accentuate the contrast between the old and new printers.
- Herbert Bayer’s unpublished Universal typeface was used for the text ‘of seeing’, to further suggest that by discarding the old and unnecessary, we can open a world of possibilities.
- This has been another fun (albeit with over 1200 images taken, very time consuming) project. I particularly appreciate the opportunity to explore ideas that are of personal interest - it’s really helped develop my thinking around product sustainability, efficiency, obsolescence, etc.
For ease of navigation, below are links to specific parts of this project:
Almost ready to begin shooting.
Trying to create a stopmotion in which objects added to a frame fade in a specified direction. Some pictures showing what I’d like to achieve (taken from http://www.youtube.com/user/artifexcreation/video):
Nanatech is about not forgetting and reliving the memories you want to stay with you forever.
The product concept is a pair of digital glasses that can play back your memories. The user can enter a digital recreation of their favourite events which they can relive over and over. The targeted audience is the elderly, perhaps those whose memory is starting to slip. They would be easy to use, simply slipping on the glasses and letting them do the rest; perfect for those who are not technology minded.
The purpose of the advertisement is to clearly illustrate the function and show the benefits of the glasses. It features the glasses reliving nostalgic scenes from the 1950’s set to a feel good song by The Chords called Sh-boom (released in 1954). This is designed appeal to people that lived in that era. It should reprise certain happy moments from the viewers own life, which they can then project into the product itself. The advertisement is deliberately to the point, and comprises a short product demonstration followed by the company logo and slogan. This conciseness makes the ad effective as it is not cluttered with unnecessary information and its brevity helps to engage and maintain the viewer’s attention.
Collaborative effort with Scott Hakkaart and Georghia Maree.